US&A
2018
Client US&A
Type Logo design
I designed the logo for US&A (United Strategists & Activists), a creative agency that encourages companies divest from marketing campaigns that virtue signal and invest in on the ground strategists and activists. The logo was inspired by the ampersand (a mark that is used to add complexity and nuance), sans-serif font (readable, recognizable, accessible), and the concept of ‘threading the needle’.
